In her forthcoming book, out October 21, business coach and strategist Jenni Gritters uses the nature outside our windows to help us understand what it looks like to do business in a future-oriented, reciprocal way.

Sustainable solopreneurship provides a distinct paradigm shift:

Rather than straight profit, sustainable solopreneurs focus on financial margin and well being. Rather than “getting leads,” sustainable solopreneurs cultivate long-term relationships. Rather than making decisions from a strategic and linear place alone, sustainable solopreneurs use their intuition. 

In this field guide, Jenni marries practical psychological research with core markers of sustainability in nature (including creativity, intention, flexibility, self-awareness and reciprocity) to help you move from burnout to finally finding safety and ease in your business-of-one.