The business rules you’ve been following aren’t working anymore.

I know it. You know it. So I made you something.

CREATE is an 8-week intensive for solopreneurs, focused on helping you create a unique-to-you business model with an eye toward sustainability, profitability and impact. Think of it as a home renovation, but for your business.

And this won’t be your average business model. Chances are, it’ll break some rules. That’s the whole point.

This is the business program the artist in you has been dying for.

The business world will tell you that you need to follow the “rules” in order to find success. Build the funnel. Develop a perfect cold outreach strategy. But honestly, a lot of that is smoke and mirrors, and it isn’t working anymore.

The “secret” is that there’s a whole other way to do this business thing, one that’s cyclical, seasonal, human-focused, authentic and genuinely helpful.

In CREATE, we’ll use this new toolkit to design high-impact, high profit, high joy businesses that last. You’ll walk away with:

  • Clarity on your unique business model, which includes your pricing structure, capacity and offers

  • At least two clearly-crafted offers that work for you and your clients

  • A sense of relief and calm, as a result of using nature as a source of business inspiration

  • Permission to stop following “the rules” so you can do business your way

  • A financial game plan that helps you price and send proposals with ease

  • A cleaned-up calendar that reflects your capacity in this season, with boundaries alongside it

  • A clear definition of what success means to you

  • Camaraderie on the path-less-taken, as you connect with other solopreneurs who are also looking for a new way

  • Plans for generously contributing to your community

  • Deep clarity about your why

  • Brand colors, style and guidelines (aka vibes)

  • Exciting, clear copy to share with your audience across all platforms, and on your website

  • Sustainability rituals to hold you on tough weeks

This is your permission to exhale and finally just do it your way.

CREATE is for you if you consider yourself to be…

An undercover rebel who is tired of playing by the rules. Damn good at what you do but not earning the money you want. Hoping to make this solopreneurship thing work long-term,because you love the craft of your work and the freedom of schedule. Brave enough to go to the root cause of what you’re struggling with, not just putting a bandaid over the top of it. Interested in exploring a non-traditional schedule, offer suite and brand because you’ve always been that person. Seeking joy and satisfaction over the hustle-and-muscle style growth you see strewn all over LinkedIn. A human who has low capacity for BS and just wants to help people in a kind, direct, clear way. A creative with an artist’s soul who just can’t with traditional marketing. Someone who’s craving clarity like a glass of lemonade on a very hot day. Ready to dream bigger about the impact you could make.

“After five years in business, I found myself at a bit of a crossroads. I was doubling down on specific offers and into a more niched audience but struggling to gain traction. I couldn’t quite figure out how my revenue needed to shift with this new approach.

Jenni was more than a thoughtful and empowering coach—she rolled up her sleeves with me. She helped me get everything out of my head and onto paper so I could build a clear, strategic plan for both my financial model and the tangible steps I need to take to get there. As someone who’s been skeptical about coaching, I can honestly say her strategic, no-fluff approach completely changed the way I think about the value a coach can bring to my business.”

— Jamie Cox, Brand & Messaging Strategist

The Details:

When:

  • June 19, 2025, 11:30 am PST: Kick off call (introduction to key concepts of sustainable solopreneurship)

  • June 26, 2025, 10 am PST: Intentions, income goals & choosing your financial approach

  • July 2, 2025, 11:30 am PST: Q&A

  • July 10, 2025, 11:30 am PST: Capacity awareness and flexibility

  • July 17, 2025, 11:30 am PST: Model magic “paint session”

  • July 24, 2025, 10 am PST: Offer creation & reciprocity

  • July 28, 2025: Q&A

  • July 31, 2025: Closing ceremony (shares & blessings)

What else is included:

  • A community space to collaborate, get feedback and request spot-coaching

  • Direct “future-casting” feedback from Jenni on your business model via Loom

  • Weekly exercises, rituals, challenges and homework to support your growth

Cost:

  • $499, or two payments of $250. (SUSTAIN members get $50 off!)

Let’s do this!

$499

one-time payment

$250/mo

for 2 months