Your next self-employment level up begins here.
Welcome to SUSTAIN, a group coaching program for self-employed creatives, designed to help you move from reactive to proactive in your business.
LEARN
Gift yourself the business education you never got.
Educate yourself on best financial practices, client relationship strategies, branding approaches, successful business models, well-built systems for client outreach and business management, and beyond.
NOURISH
Receive live coaching and mindset tools to get you unstuck.
Running a business alone is challenging. Doing it with support is much easier. Get access to high-energy, empathetic coaching from Jenni in a group setting, as well as in the SUSTAIN community, to help you get out of mindset ruts and make progress.
CONNECT
Create community with people who understand where you’re at.
Every SUSTAIN member is here because they’ve hit that point in their business where they’re tired of the BS. They want to build something that helps them live a beautiful life without burning out. Surrounding yourself with that energy is a game-changer.
“The time I’ve spent in SUSTAIN with Jenni is, hands down, the most valuable time I’ve ever spent on my business.
The program cost has already paid for itself (by 10x!) with the learnings I’ve implemented.
And most importantly, being in a dedicated space with other successful freelancers makes me *feel* like a confident business owner. That alone has changed everything about how I’ve operated my business, charged clients, set boundaries, and leveled up in the last three months. I can’t recommend it enough!”
— Alexa Nizam, Copywriter & Marketing Strategist
SUSTAIN is a program for self-employed creatives who are ready to feel more in charge of their careers.
The SUSTAIN membership includes…
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Join Jenni and the SUSTAIN community for one live teaching session per month, on the 2nd Tuesday of each month at 10 am PST/ 1 pm EST. You’ll also get to join one live group coaching session per month as well, on the 4th Tuesday of each month at 10 am PST/ 1 pm EST.
(This timing may be adjusted on holiday weeks.)
These sessions are live, hosted on Zoom. The teaching session is recorded and can be accessed at any point via the SUSTAIN portal.
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You’ll also be invited to one live conversation with a business-building or mindset expert each month, on the 3rd Wednesday of each month at 10 am PST/ 1 pm EST. (This timing may be adjusted on holiday weeks.)
All guest expert sessions are hosted on Zoom and recorded. They can be accessed at any time in the SUSTAIN portal.
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Each month, SUSTAINers embrace a new theme. Throughout the month, Jenni will offer several optional homework exercises and challenges tailored to that month’s theme. You’ll also receive spreadsheets, scripts and other frameworks to help you implement our learnings, right away.
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SUSTAIN is hosted in a protected online space where you can meet other self-employed creatives, ask questions and get coaching support from Jenni.
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All SUSTAIN members get access to a learning library of prior SUSTAIN sessions, which you can also listen to via private podcast. These sessions include deep-dives into finances, client relationships and beyond.
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Jenni offers several online courses, including FLOW, the financial system for freelancers. SUSTAINers get early access to all of these materials at a discounted rate, as well as access to discounted 1-1 coaching.
Jenni does not sell one-off coaching sessions; you can only get access to these (for $240, a very discounted rate!) if you’re a member of SUSTAIN.
I’m Jenni, your biz coach.
I started working for myself part-time in 2012 but I eventually went all-in after being laid off from my job as an editor at the New York Times, in 2018. By the end of my first year running a business, I'd made six figures and worked on some incredibly cool projects.
Still, I was mostly reactive. I took all the work that came my way (gladly!) and ended up doing a little bit of everything.
Then I had a baby during the pandemic and I needed a business that could bring in more money in less time, but was still impactful. I wanted to feel like I was in charge, rather than being whipped around as the industry changed under my feet. It was time for my business to adapt.
Six years later, my whole life looks different. Both my husband and I work part-time hours while we run three businesses together and care for our two young kids. We bring in multiple six figures in revenue each year and it feels (wildly!) spacious.
I want to bring you into this new paradigm with me. This work is non-extractive, anti-hustle, humanity-driven, feminist and, frankly, revolutionary.
Does this sound familiar?
You’re tired of being reactive and ready to create a business that feels intentional.
You’re craving better boundaries with your clients, so you don’t get burned out.
You know you need to tackle business development and branding, but you need accountability to make it happen.
You’re bored with your client work and need to get your mojo back.
You want to make more money and feel more in control of your financial systems.
You’re ready to rethink your workflow, so every day feels less like a rollercoaster.
You want to feel more spacious and free when it comes to your work.
If you’re saying “hell yes,” SUSTAIN was built for YOU.
A look into each module
In this program, we approach work from a humanity-first perspective. We will not talk about your business without talking about your life, too. The goal: To build a harmonious business that’s in right relationship with your life and needs in this current season.
When you sign up, you’ll get access to a library of resources, worksheets, scripts and templates related to the below topics. All sessions (except group coaching calls) are recorded and can be listened to via the private SUSTAIN podcast as well.
During our live sessions, we cycle through six modules, addressing each topic (finances, client relationships, branding, and beyond) in different ways each time we land on it. You will always have access to all materials previously created in the program.
Rethink your client relationships so you can feel more steady about your income and the work you’re taking on.
Live: April 2024
Take a grounded look at your finances, create new financial habits and raise your rates.
Live: May 2024
Re-define your professional identity & learn how to communicate it to the world. Who are you? What do you do?
Live: June 2024
Learn how to create a valuable, expertise-driven offer that you can build once, then sell over and over.
Let's talk about all things efficiency, automation and organization. We’ll focus on workflow & set up SOPs.
It’s time to get sh!t done. We’ll talk about prioritization, workflow & project planning.
Live: March 2024
“Joining Jenni’s group coaching program was the best investment I’ve made yet in my growing business.”
“This community gave me the ideas and framework I needed to ask for more money, set firmer boundaries around my time, and feel calm, grounded, and successful as a business owner who is also a present mother to my young daughter. Jenni creates a vital community of trusting, smart, like-minded people who are building businesses that serve their lives, not the other way around. Her leadership gave the group direction, and most importantly, she generously shares her deep understanding of embodiment and mindset work in a way that feels truly liberating for business owners who want to work slowly and sustainably.”
-Brittany Wilmes, Writer & Editor
Frequently Asked Questions
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SUSTAIN is for you if you:
Have at least 1 year of self-employment under your belt OR a solid understanding of business basics
Feel stuck when you think about what comes next
Consider yourself to be a creative
Are searching for a supportive, inclusive community
Want to learn more about business practices and techniques
Are interested in walking a non-traditional path when it comes to work
Feel curious about digging into the psychological experience of running a business
This program is for anyone who is freelancing or self employed. All course content will be directed toward solopreneurs, although we will talk about bringing support into your business.
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If you can’t attend live, no problem! Session recordings can be viewed via recorded video with captions. You'll find those videos in your SUSTAIN member portal! You can also listen to the sessions via the private, members-only SUSTAIN podcast.
If you desire other accommodations, please reach out!
All teaching sessions and guest interviews will be recorded. The only exception is our group coaching sessions: What happens there, stays there. Because I'll be offering live coaching, those sessions will be considered confidential and not recorded.
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SUSTAIN requires a 3-month commitment. If you join the program and you feel that it’s not right for you, please email my team at riverwoodsmediagroup@gmail.com within 7 days of your registration, and we can discuss the best way forward, which may include refunding you for months 2 and 3 or putting the cost of the program toward another of Jenni’s coaching programs.
That said, book a free business audit session with Jenni to ask questions about program fit before signing up!
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Every member attends for at least 3 months. If you decide to continue on to 6 months, you’ll automatically be given lifetime access to SUSTAIN after that point, for as long as the program runs. Your payments will be paused and you’ll simply be able to show up and benefit from the live sessions and resources, with your program fees covered in full.
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Excellent. Set up a free business audit session with me to get all your questions answered!
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SUSTAIN is meant for people who have been in business for long enough to feel established. That said, Jenni does allow new business owners to join the program on a case-by-case basis, with 1-1 coaching recommended as an add-on.
SUSTAIN is for you if you're ready to move from survival mode into a place where work feels more ideal. You see self-employment as the way you want to work for at least a few years ahead.
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I’ve found that 3 months is the minimum amount of time required for most people to get the benefits of learning and being in community. That 3 month commitment allows for a deeper connection with the others in the program, and it gives you time to process mindset-related challenges with full support from me.
