A body of work in words
Jenni writes essays, books, and frameworks focused on building impact, visibility, and wealth — without losing yourself.
Jenni spent a decade+ working as a journalist, then a content marketer, then a thought leadership agency owner.
Her work has been published in The New York Times, Wall Street Journal, and far, far beyond.
These days, Jenni writes mostly for her own audience via her Substack, The World She’s Building. For the whole of her career, she’s focused on the exploration of psychology, living a life of meaning and purpose, building businesses that support humanity, and visionary human technologies.
About The Sustainable Solopreneur
The Sustainable Solopreneur is Jenni’s debut book. It was published in October 2025 and has been purchased over a thousand times.
This book is a field guide for the solopreneur who can’t keep living like this – in feast or famine, or in survival mode. The hustle has stopped working and now you need to find another way to build a powerful, impactful business.
This is your guide to following that new path.
In The Sustainable Solopreneur, Jenni uses the nature outside our windows to help us understand what it looks like to do business in a future-oriented, reciprocal way.
Sustainable solopreneurship provides a distinct paradigm shift: Rather than straight profit, sustainable solopreneurs focus on financial margin and well being. Rather than “getting leads,” sustainable solopreneurs cultivate long-term relationships. Rather than making decisions from a strategic and linear place alone, sustainable solopreneurs use their intuition.
Jenni marries practical psychological research with core markers of sustainability in nature (including creativity, intention, flexibility, self-awareness and reciprocity) to help you move from burnout to finally finding safety and ease in your business-of-one.
PRAISE FOR THE SUSTAINABLE SOLOPRENEUR
"The Sustainable Solopreneur is profound. It strikes the perfect balance between inspiring readers to dream bigger while remaining practical and grounded, with principles that build beautifully upon one another. It's abundantly clear that Jenni walks the walk and deeply understands the solopreneur journey. This book is a gem that will be relevant to solopreneurs (and beyond!) everywhere and forever."
-Lisa Bacon | Messaging & Systems Strategist
“This book arrived at the perfect time when I was trying to figure out how to slow down, scale back, and make my business truly sustainable. Jenni perfectly blends personal values and business principles to help readers find themselves in their work without sacrificing their lives to it. This is the rare business book that serves beginners, pivoters, and seasoned pros on emotional and strategic levels. I think everyone can take ideas and inspiration from Jenni’s stories and frameworks. I highly recommend buying copies for yourself and your biz besties!”
- Amelia Hruby, PhD | Founder @ Softer Sounds Studio and Host of Off the Grid Podcast
"If you’ve ever built something that nearly broke you, this book will hit home. Jenni writes about doing business rooted in nervous system capacity, self-awareness and integrity. It’s a business book, yes. But really, it’s a blueprint for wholeness."
-Kelsey Hire | Burnout Recovery Coach & Adventure Retreat Leader