In a word: Intuitive AND strategic. Her gene keys title is “the practical visionary.” She’s known for sensing the thing you’re afraid to say out loud, and bringing it into the open.

Jenni’s best explanation of her coaching approach is this: When she’s coaching you, she sees the future version of you immediately. And when Jenni show up to coach that person, we get to collapse time and powerfully move you into the future right now.

Jenni also believes that you are the expert in your life and she is the expert of the coaching and strategic advisory process, so she takes a collaborative approach to this work. You’re building something together.

While the world might encourage you to trust external rules and strategies, Jenni believes that you already know so much about what’s best for you. She will constantly re-orient you towards your own authentic, truth-filled insights as a recipe for sustainable growth.

Jenni makes every effort to be completely present to the coaching commitment and to hold space for you to work through whatever you need to work through. But you’ll also find that she’s not afraid to ask tough questions and push you a bit when she thinks there’s something you’re not addressing.

Jenni is bold and adventurous — but she’s also a mom, too. This is a huge part of her perspective, and often means bringing a playful, brave energy to coaching and advisory sessions, combined with a nurturing approach, to help you feel excited about and supported in what’s next.

Finally: Jenni is highly organized and loves making order out of chaos. And she also brings many life experiences to coaching sessions, including becoming a parent during a pandemic; being laid off; dealing with PTSD, panic attacks and generalized anxiety disorder; leaving a fundamentalist Christian upbringing behind and reclaiming her own spirituality; and so much more.

Great question! Both use similar processes but they endeavor to address different things.

Therapy is right for you if you’re dealing with old patterns and memories that keep you from moving forward. Mental health struggles (like anxiety, depression and chronic burnout), addictions, and traumas are best addressed by a trained therapist.

Coaching uses psychological practices similar to therapy but in service of moving you from functional to optimal. During a coaching session, we focus on the present moment and we’re always working toward an outcome. You’ll walk away from the session with a clear idea of what to do next. We will occasionally deal with situations and relationships from your past, but in service of helping you move forward. Growth is the goal!

Are you at an inflection point in your career? Are you feeling bored, burned out or frustrated by your current business and/ or life approach? Are you looking for more soul alignment and sustainability in your business journey? Are you on fire with an idea and ready to build it? You’re in the right place.

The Council is the World Builders’ cornerstone program, and it is the best place to build if you’re looking for a cohort to walk this path alongside you (with a dash of 1-1 support). The Council is for folks who are at least mid-career, have created stability in their businesses to a certain extent, and are looking for refinement.

1-1 coaching is completely different: It’s just you and Jenni, no intermediary. Jenni is your co-pilot, and she only takes 6-8 Oracle Session clients per year, and she makes space for 1-2 Edge portals per month, so she’s deep in the work with you — no distractions.

Jenni has a bachelors degree from Bucknell University in psychology, and a masters degree in communications (with a focus on magazine and science journalism) from Boston University.

She was full-time editor at MedTech Boston, Upworthy and Wirecutter (New York Times) before being laid off in 2018, then launching her own freelance writing business.

Since then, Jenni has run four more businesses: A coaching company; a community-driven organization based on a popular podcast; an agency; and World Builders.

In 2018, she completed a 200-hour training in meditation and yoga with Sendatsu Evolution, and in January 2022, she completed an 18-month professional coach training with IPEC, which is an International Coaching Federation (ICF)-accredited program. Jenni is a CPC (certified professional coach) and an ICF member.

She also trains constantly, and has completed financial trainings with Kate Northrup; scoped out brand copy writing trainings with Simone Grace Seol; done deep marketing, branding and soul work with Amber Lilyestrom; and attended workshops and intensives on communing with the soul of your work with Nisha Moodley. She now studies ritual and wealth re-patterning under Camille Craft. She has undergone two guided plant medicine journeys, which profoundly changed her life.

Jenni reads deeply about somatic work, trauma, neurodivergence, caregiving, attention, accountability, motivation, psychology, and beyond.

The Oracle Sessions are the only space where you’ll get unlimited access to Jenni on a 1-1 basis.

The Council is an incredible place to build alongside a cohort; as part of that program, you’ll get a kick off call with Jenni, monthly audits with her, and feedback from your supporting coach. This means Jenni will review your content or strategy 1x per month.

Via The Oracle Sessions, you’ll get Jenni’s support all the way through: In your marketing, messaging, financial strategy, mindset blocks, and beyond. It’s an every week, all in collaboration.

Oracle Sessions (and Edge Portals) are built for high-level leaders who are already moving quickly and want a partner in crime to help them stay clear and well. This could mean you are new to business, but you are certainly not new to your craft.

The Council is for scaling entrepreneurs who are interested in building with a group. This option is also less expensive ($850/ month for 2026 founding members).