How do you build a stable financial floor to support your journalism and creative pursuits?

The JUMP Playbook is a 90-minute, deep-dive workshop from business coach Jenni Gritters.

In 2014, Jenni graduated with a masters degree in journalism. With wide-eyed enthusiasm, she pursued a career in magazine writing, which led her to jobs in viral newsrooms and at prestigious publications. She imagined she’d be writing narrative essays. Instead, she found herself writing and editing dozens of blogs and stories every day.

You know the story: In 2018, Jenni was laid off. Burned out, she started her own business as a freelancer and soon found that she couldn’t make ends meet by pursuing journalism alone. So she started to work for universities and brands. She used her journalism expertise to consult on editorial strategy. Over time, she found that she was doing a bit of journalism work and a lot of everything else.

She made 6 figures per year with this approach. Later, she also became a certified business coach.

In 2024, Jenni’s business looks a whole lot different than it even did in 2018. In short: It’s gotten even better. And in this workshop, Jenni is going to pull back the curtain to teach you how to build a stable financial floor that can support your journalism and creative writing projects.

This is, in no small terms, Jenni’s "escape" plan. Step-by-step, she’ll show you how she walked out of journalism and into a $20k/ month content and coaching business, with an eye on developing a business structure that makes room for a balanced life.

This workshop isn’t just a workshop. It also includes:

  • A 21-page handbook with outreach templates, sample business structures, 20+ pivot options, case studies of 5 successful self-employed creatives who pivoted away from or learned to supplement their journalism, a made-for-you marketing strategy, and worksheets to help you evaluate your values and your expertise (sent to you via email when you purchase your ticket)

  • One 90-minute live Zoom session with Jenni, which includes a small-group, mastermind-style breakout to get feedback on how to use your journalism or creative writing expertise in new ways

  • An inside look at nine key learnings from Jenni's own career pivot, with a detailed walk-through of how she landed all kinds of projects and opted into coaching as an aligned path

  • A 20 minute Q&A session at the end of the live call to get feedback on your personal pivot

  • Plus: A website or brand audit from Jenni (delivered via Loom; submission information will be emailed to you when you purchase your ticket)

“Working with Jenni and a supportive coaching group really helped me unlock the next level for my business. I was feeling anxious about my finances, struggling with some client relationships, and didn't have the time or energy to make any impactful changes. Jenni's insightfulness helped me realize that I had maxxed out the potential of my current structure and that some major change needed to happen. Instead of immediately dropping everything and risking my finances or burnout, she helped me lay out a plan to make an easeful transition to a higher-paying and better balanced future for my business. I'm now on the first steps of that journey and feel enormously grateful for the roadmap we built together.”

- Claire Hueg, Digital Community Strategist

The Details:

When: April 30, 2024, 10 am PST/ 1 pm EST

Where: On Zoom

Walk away with an awareness of the business models that work best for creating supporting creative work (#recurringrevenue), a clear marketing strategy that incorporates both short and long-game approaches, inspiration for possible types of pivots you could make, and the tools needed to make those changes right now.

The session recording will be emailed out to you within 24 hours, if you can’t make it live. But we hope you’ll attend live!